Brazilian sugaring

– men can get it here, too!

Brazilian sugaring, often called just a Brazilian, refers to a method, in which the hairs are removed from the genital area completely, leaving only a “landing strip” or a small section of hair on the pubic mound. If desired, all hair can also be removed completely.

At the Beauty Center Fenix, we have been offering Brazilian hair removals for men since 2005. We warmly welcome men here, too!

Espoo | Kauniainen | Helsinki

Brazilian sugaring

– men can get it here, too!

Brazilian sugaring, often called just a Brazilian, refers to a method, in which the hairs are removed from the genital area completely, leaving only a “landing strip” or a small section of hair on the pubic mound. If desired, all hair can also be removed completely.

At the Beauty Center Fenix, we have been offering Brazilian hair removals for men since 2005. We warmly welcome men here, too!

Espoo | Kauniainen | Helsinki

What does Brazilian hair removal, or just a Brazilian, mean?

Brazilian hair removal refers to a method, in which the hairs are removed from the genital area completely, leaving only a “landing strip” or a small section of hair on the pubic mound. If desired, all hair can also be removed completely.

Brazilian sugaring, Brazilian wax, a Brazilian – are these all the same thing?

Yes. This popular method has many names. Brazilian wax is a remnant of the time when all hair removal was done by waxing. Now that sugaring has replaced wax, a Brazilian wax is actually a Brazilian sugaring.

What does a Brazilian include?

At the Beauty Center Fenix, Brazilian hair removal covers everything from the pubic mound to the top of the area between the buttocks, meaning pubic hair as well as the hair on labia/testicles and between the buttocks.

Where can I find Brazilian sugaring for men?

Here, of course! At Beauty Center Fenix, we have been offering Brazilian sugaring for men since 2005. We welcome all men who want a Brazilian!

Why choose sugaring for intimate areas?

Sugaring is at its best on small and sensitive areas of the skin, where the skin is thin (mucous membranes, groin), the hairs are thick and stiff and their follicles are tight. In sugaring, the hairs are removed following their natural direction of growth, which ensures that they do not break and no ingrown hairs are created.

How long can or should the hair be before getting a Brazilian?

The necessary hair length is approximately 5 mm or longer, which means that the hair has enough surface for the sugar to adhere to, which allows the hair to come out on the first try. The hair can never be too long. Long hair can be shortened to a convenient length for removal at the salon in a jiffy, so you can rest easy and come in for a hair removal completely “au naturel”. You could say that the rule of thumb is that long hair is better than short, because long hair can easily be made shorter, but it is hard (and painful) to try to get something out of nothing!

Does Brazilian sugaring hurt?

Sugaring is always done as quickly and painlessly as possible. The procedure is not painless – especially during the first few sessions. However, in the long-term, regular sugaring makes hair so thin and sparse that the procedure will eventually become much easier.

How long does a Brazilian take?

Depending on the amount and type of hair to be removed, a Brazilian sugaring takes approx. 20–45 minutes.

“I’m too shy. It’s too embarrassing, I can’t just lie there without any pants on!”

You can toss those foolish ideas right out of your head! The Brazilian has been our most popular treatment for more than a decade, with both men and women. We do these all the time: dozens of Brazilians a day, thousands of them a year. There is absolutely no need to be anxious about it. Just come here in your full natural glory, and it will be over much faster and easier than you would think.

The pricing of sugaring

The pricing of sugaring is based on the work done, the time and room reserved for the purpose, as well as the professional doing the treatment.

Time reserved for sugaring

A reservation of e.g. 45 min. means that the technician has this much time available to complete the treatment. A time slot of 45 min. has been reserved for the customer, which includes undressing and dressing, payment, and reserving a potential new appointment.

Will sugaring take up the whole time reserved for the treatment?

It most likely will not take that long. The cosmetologist does not need to use the full 45 minutes reserved for hair removal; 45 minutes is the time during which the cosmetologist needs to complete the reserved treatment. This means that while the cosmetologist will complete all stages of hair removal carefully, aiming at the best possible end result, the cosmetologist is not obliged to use all of the time reserved. Certainly no one wants for the hair removal to take any longer than it actually does!

Can you get a faster sugaring cheaper?

A skilled and experienced cosmetologist can most likely finish the hair removal faster than average, but this does not affect the price of the work done. After all, while the same amount of work needs to be done on the area being sugared, a skilled cosmetologist can simply do it faster than a less experienced one. The professional excellence of the sugaring technician will by no means reduce the price of the procedure.

I don’t have much hair at all, is there no way I could get a bargain on my Brazilian?

With us, a Brazilian always costs the same for everyone. The price of the first Brazilian is always €80. Our regular customers who visit us at least every six weeks or more often always pay a flat fee of €65 for this special procedure, and a Brazilian sugaring can undoubtedly be called special. We do not “punish” those of our customers with more hair by charging them more, and neither do we “reward” customers with less hair with lower prices. Nor do we charge men any more than women, even though you can find many places with such a pricing model. As for us, we value all of our customers equally ♥️

Can I ask for the sugaring of other areas to be included in the same price?

Even if there should be extra time left, the cosmetologist will not carry out the sugaring of other areas at the same price. As noted above, the sugaring is not measured in minutes; the pricing is based on the area treated. Of course, if there is enough extra time left after finishing your legs, you can always ask the cosmetologist to sugar other areas such as your armpits during the same appointment. However, the treatment of those other areas will always be charged separately.

Why will I not get sugaring during the whole appointment at the same price?

An appointment with the cosmetologist is similar to a doctor’s appointment. A doctor always reserves at least 20 minutes for each patient. But if the doctor happens to diagnose the illness in just two minutes, you still cannot get the visit at a cheaper price than if the doctor had spent the entire 20 minutes on the diagnosis. In this case, too, 20 minutes is the maximum time that the doctor has available for examining each patient. The patient will not get a refund for any minutes that were not needed, and no other procedures will be carried out at the same price even if there is some time left over.

Can I mess up Brazilian sugaring in any way?

You can only get an unsatisfactory result by coming to the treatment with hair that is too short. If the hair being removed is too short, it cannot be removed completely from the follicle. This means that sugaring will take longer, hurt more and the result will still not be silky smooth.

So do not be too shy and try to neaten things up beforehand; just come as you are, even if you think that your bikini hair is long enough to braid. Fear not: we have already seen longer, darker and bushier hair than yours.

Is there something I can do to prepare for a Brazilian?

Let all flowers bloom and your hair grow as much as it pleases! You can wash up at our salon before the sugaring starts. After that, all you need is a bit of fighting spirit! We will take care of the rest.

Home care instructions after sugaring

  • Avoid exercise and going to the sauna (sweating) for 12 hours.
  • If your armpit hair has been removed, avoid using deodorant for 12 hours.
  • If your facial hair has been removed, avoid using makeup that would clog the pores for 12 hours.
  • Remember to avoid the sun (or solarium) on the same day and protect the skin from the sun on the following day.
  • Remember to moisturise and exfoliate your skin regularly; this helps you prevent ingrown hairs effectively.
  • Do not scratch or rub the skin after the treatment.
  • Avoid tight clothing that would cause rubbing immediately after treatment.

How quickly will the hair grow back?

There is no simple answer to this question.

In sugaring, all hairs visible on the surface of the skin are removed. Under the surface of the skin, a new hair is already growing in each follicle. The hairs under the surface are all in different growth phases.

The speed of hair regrowth depends on the growth phase of each new hair under the surface. If the hair has just started growing at the bottom of the follicle, it will take four weeks to reach the surface of the skin. But if the hair has grown long enough to reach almost to the surface, it will push through the skin in only a few days.

The hairs will grow back here and there, sparsely and slowly over the following weeks. In sugaring, the hair has been removed from the follicle, which means that it will take longer for it to grow back than when it has been shaved off. The hairs will not grow back as itchy stubble after sugaring, either.

Will the hair growth stop completely at some point?

If sugaring is done regularly, hair growth is reduced over time and the hairs become softer. The average removal interval is approximately 4–6 weeks.

You can find more information on sugaring in general here.